Last week we got to join with one of our popular customer bases: knitters. Knitting ( Also one of my favourite ways to relax) is fast becoming very stylish. In the past few months, I have witnessed many sophisticated models and actresses behind-the-scenes at catwalks and TV studios passing the time by knitting beautiful bespoke designs. London’s hippest fashion brands went crazy for the launch of Wool Week, H&M made the  impression clear in this fashionably succinct window display at their Oxford Circus store:

Wool Week was a great opportunity to spread the SEAMS mantra:  that hard working, creative hands ned to be nurtured and nourished. Knitter’s  hands are a great example of how skin can be sapped of moisture when it’s least expected. As you knit, wool absorbs moisture from the skin making hands feel dry. Plus, the warm feeling experienced whilst knitting, makes skin even more dehydrated. Dry cracked hands then snag the wool, which in turn makes them work slower. Knitters hands need to be kept soft and supple!

SEAMS worked its smoothing magic on some of knitting’s most influential VIPs whilst at Wool Week. I had the pleasure of meeting the knitting world’s answer to Dolce & Gabbana, fashion designers Arne and Carlos who have written lots of cool creative books.

It was also great to meet the people behind the new Yarn Bombing craze. Knitting’s very own “Bansky’s” like to remain incognito to avoid being recognised while leaving their magical creations in random public places, but I am happy to say they loved using SEAMS to nurture their dry, aching hands. I advised them that by taking a few minutes to stop and massage with SEAMS their ‘hand ache’ (caused by repetitive movements) would disappear. Seams has now become a vital tool in their knitting bags.

I spotted some amazing knitwear whilst out and about at Wool Week too. Gorgeous cashmere cardigans, cable-knit ponchos and soft, fluffy angora-blend sweaters in shades of ‘winter white’ were my particular favourites. The fact that they are the perfect match to SEAMS packaging is of course a little more than a coincidence…. as the editor’s of Harpers Bazaar said about SEAMS: it is perfect for keeping “your hands conditioned and your silk and cashmere pristine.”

Always keep Seams close to hand

Karen J Gerrard