As the cold weather began to take hold this week, SEAMS’ pop-up shop in the fashion floor at Fenwick Brent Cross was a busy one. While SEAMS was on hand to care and comfort dry, winter-worn hands, flurries of shoppers filled the floor purchasing this season’s most stylishly soft and warm sweaters and coats to prepare for the impending arctic blast. Many noticed how dry their hands had become since the temperature drop, so a tube of SEAMS (along with a free in-store HANDSHAKE massage) was a welcome accessory to add to their shopping bags.

Tailoring your routine to care for hands and nails during winter is just as important as tailoring your wardrobe for the colder weather. While you cover up with stylish outerwear, underneath your skin is crying out for moisture! Cold temperatures mixed with drying central heating can wreak havoc on your hands, causing cracked, weak nails, dry skin and sore, unsightly splits. To keep your hands healthy over winter, follow my top ‘winter handcare’ tips…

ALWAYS CARRY SEAMS HAND CREAM IN YOUR HAND BAG

Even if you’re leaving a warm building for just a few minutes, the cold air will soon make hands really dry so always carry a tube of SEAMS to replenish the moisture regularly. Many customers told me that SEAMS is ideal to keep in the car too as the non-greasy texture allows hands to grip the steering wheel easily. They also love the way its lovely light scent helps the car smell gorgeous.

WEAR GLOVES PROPERLY

Gloves are essential, but don’t forget to take them off as soon as you get in the warm! This will stop skin losing any unnecessary moisture when they are exposed to central heating. Also use SEAMS just before you put them on, and just after you take them off to lock the moisture and keep your hands soft.

BE CAREFUL WITH YOUR CLOTHES

Wearing knitwear can dry out the hands as wool is a powerful moisture thief! Nourishing with SEAMS will not only replenish your hands’ moisture levels, but will also keep skin snag-free. As the editor’s of Harpers Bazaar recognises – SEAMS is perfect for keeping “hands conditioned and your silk and cashmere pristine.”

KEEP NAILS SHORTER

Nails tend to become very dry and brittle during winter, so keep them shorter to avoid breakage.  SEAMS  works as a cuticle oil too, always massage it into the cuticle and nail beds every day to banish winter nail problems like hang nails, dry cuticles and brittle, flaking nail beds. SEAMS contains Keratin to help keep your nails strong.

Always keep SEAMS close to hand this winter

Karen J Gerrard

SEAMS Pop-up shop will be in Fenwick Brent Cross fashion floor until 29th November.