It’s February already, and  at SEAMS  we are busy preparing for London Fashion Week and our Valentine’s Hand Parlour in Fenwick Brent X. We are so happy that lots of men have been buying SEAMS as a gift for their wives and partners, but let’s not forget that men’s hands need tender loving care too, as SEAMS most recent piece of press coverage in FHM reminds us:

Men’s hands are just as susceptible to dryness, so why not treat your man to his own tube of SEAMS for Valentine’s? He will love the clean, unisex packaging and scent, but it’s SEAMS fast absorbing texture that he will respect most! As one male admirer told me: “I love it, especially because it doesn’t leave greasy stains on all my stuff.” Quite!

While on the subject of gift-giving, SEAMS is appealing to all this Valentine’s day to also give the gift of “holding hands”! This uncomplicated, tender (and free) gesture seems almost old-fashioned as we are more customary to holding our mobile phones than our partner’s palms! So while we all love to receive hand written cards, bunches of roses and candle-lit dinners (and of course, tubes of SEAMS), it’s more the simple gestures like holding hands that make us feel special.

To make hands desirable to hold, skin needs to feel and look sensuous and soft, while nails should be smooth and trim. So here are my top tips to keep your hands beautiful for holding:

IF YOU’RE OUT FOR A VALENTINES STROLL keep your hands  protected from the cold weather by wearing gloves. Moisturise with SEAMS before you put them on and don’t forget to take off your gloves as soon as you get back in the warm to avoid dehydrated skin!

IF YOU”RE COOKING  A DELICIOUS DINNER  moisturise with SEAMS before and after to keep hands nourished and protected during exposure to heat from the oven and cold water, SEAMS’ antibacterial ingredients will help to protect hands against germs and to heal any cuts. Keep kitchen tongs close to save your hands from contact with hot foods and oils and don’t forget to use gloves when washing up. The less wet work you do, the better hands will feel.

IF YOU’RE GOING ON A CINEMA OR THEATRE DATE don’t forget your hands will also be on show! It needn’t take long Simple steps like massaging SEAMS onto cuticles and nail beds overnight will transform hands and give nails a smooth sheen. Shape nails using a file with a fine texture and only file in one direction to prevent nails breaking.

Finally, whatever you decide to do for Valentine’s, why not give each other  a sumptuous hand massage.

1 – Massage SEAMS HAND CREAM into skin in a series of long strokes from the wrist down to the fingertips.
2 – Concentrating on one finger at a time, gently rub the cream into the three joints on each finger. in circular motions. Then very gently stretch each fingertip away from the hand.
3 – Turn the hand so that the palm is facing upwards, and with the thumb on the opposite hand massage in circular movements. Do this on both hands.

Happy Valentine’s Day

Karen J Gerrard

http://www.pinterest.com/seamsbeauty/holding-hands/