For Mothers day on Sunday March 30th, we have collaborated with London’s most luxurious florist, Nikki Tibbles Wild at Heart, by selling a SEAMS Hand Cream with one of her gorgeous floral bouquets.

The collaboration came about after Nikki contacted me to say how SEAMS had transformed her sore and cut hands, and made them soft once again. To hear this was such an honour, as I have admired Nikki’s beautiful bespoke creations for years. “SEAMS has been a miracle cream for all our hands at Wild at Heart,” she wrote. “Being a florist, you can’t avoid cuts and irritation to the hands – it comes with the territory, but since using SEAMS, the invisible mending has been a blessing. My hands are now so smooth and soft: looking at them, you’d never know the daily constant pressure I put them through.”

This is one of the many reasons why SEAMS was created and it is amazing to hear that someone so respected in the floral industry recognised SEAMS’ remarkable results. “Using SEAMS now protects my skin and calms from the first moment of impact,” she explained. “Even despite the constant contact with water, applying SEAMS daily keeps my hands conditioned and healthy.”

So it was fitting that the SEAMS Wild at Heart ‘Forever Love’ bouquet was created. Is it available at Wild at Heart stores in Pimlico, at the concession in Liberty and at the Turquoise Island, Westbourne Gove or order online from www.wildatheart.com

SEAMS’ reputation has also been acknowledged in the publishing world too, we were approached by the beauty industry’s leading retail trade magazine, Pure Beauty to advise their readers on how to care for dry hands. It was great to be part of an article that concentrated solely on hand care, caring for the skin on our hands is as important as the skin on our face!

Then the Daily Mail’s Beauty Editor Elsa McAlonan reported how SEAMS’ notoriety backstage at February’s autumn/winter catwalk shows was so huge, that it is now known as the “Unsung Hero of London Fashion Week.

From mothers and florists, to fashion designers and journalists, I feel so honoured that SEAMS’ caring properties is providing so many with a helping hand.

Until next month….

Karen J Gerrard