I had the chance to catch up with Beauty Editor, Donna Francis this week who’s been in the fashion business for nearly twenty years. Trying new products is as much a part of her daily routine as is brushing her teeth so I’m delighted that she’s a big fan of SEAMS Hand Cream. When she’s not slathering on the latest lotions and potions, Donna can be found behind-the-scenes observing the beauty world’s most creative make-up artists, manicurists and hairdressers working their magic at fashion shows and beauty shoots. “I look in awe as their hands work tirelessly to create those flawless beauty looks. After such a long time in the industry, it never ceases to amaze me how hard-working these guys are! People think it’s a glamorous job, but what they don’t realize is their mornings start in the middle of the night in order to get the right light and look, and often they take  no break during the day – not stopping even for lunch. I was on a cover shoot for a magazine recently where it took almost five hours to get the model’s hair and make-up perfect. We even changed her nail polish three times to achieve the right look! But the best part of the backstage access is seeing what the pro’s carry in their make-up kits. I love having a nosey in the make-up room to check out what they’re using. You always find it’s the products that prep a look – the face cream that creates the perfect base for make-up, the shampoo that gets skin and cuticles soft fro a mani that are their most cherished staples. As one make-up artist told me – a new mascara is ten a penny, but when I find an amazing cream I stick with it.”

It’s no surprise then that Donna has spotted SEAMS Hand Cream cropping up in a few backstage kits. “It’s not just manicurists that love it – make-up artists are always wiping off swatches of lipstick and foundation from the back of their hands, so they use SEAMS to keep their skin moisturised. Hairdressers often complain about dryness because of all the product they work with – hairspray is the worst for making fingers sore an dry, and they love SEAMS because it sinks in straight away. Greasy hands aren’t favourable when working with hair!”

I’m so happy to hear that SEAMS Hand Cream has become a staple amongst the fashion set, but as I always say, using a good nourishing hand cream should be an essential part of everyone’s daily routine. hands work hard – wether they’re working backstage at a fashion show or washing up a tea-stained cup – they are constantly exposed to wear and tear and need looking after. If not, dry patches will turn sore; Cuticles may become infected and skin conditions like eczema can develop. In this nail-obsessed era of mani’s and nail art – it’s more important than ever for hands to look as feel amazing too.

My favourite time of the day to use SEAMS Hand Cream is just before I get into bed. Nothing beats that moment when you get into bed and you can relax after a long day and putting on hand cream is the best gift you can give your hands at this time. SEAMS is so relaxing to use – it’s non-greasy texture instantly sinks into skin and the calming fragrance helps you unwind so by morning, you’re well rested and your hands feel soft and ready to start another hard-working day…

Let SEAMS look after your hands through the night

Karen J