Backstage at The Isle of White Festival Make-up artist Emma White-Turl who was there doing the make-up of Edith Bowman, Ricky Wilson, Maya Jama says "SEAMS is absolutely perfect for men, as its not greasy and has a light lovely scent, Men are sometimes wary of hand cream as they dislike the feeling of cream sitting on their skin or are worried they will smell too floral". Emma always keeps SEAMS in her kit bag.

Launched backstage at London Fashion Week in 2013 SEAMS was seen at Top Shop Unique, Jasper Conran, Osman...